Additionally, consumers are becoming comfortable with “auto-ship” options, especially for basics they use regularly around their home. This option allows users to set up repeating, automatic purchases for supplies they use at regular intervals. Hence, e-commerce sites should also make it easy for customers to choose an auto-ship option for all regular water treatment products and other essentials. This way, they never run out of what they need to keep their pools operating smoothly. Not only does this guarantee a regular revenue stream for a store, but it also assists with its purchasing, inventory, and more importantly, encourages customer loyalty and satisfaction. Retailers should include a small break in the price on all auto-ship options to incentivize clients to choose this option.
There are many simple ways for businesses to promote their online presence, doing everything from printing their website on all receipts, sending emails, direct mail, to even running Google ads. However, before doing too much promotion of an e-store, a company needs to be certain they have an e-commerce site ready to receive customers. This means having a shopping cart software feature, specifically for pool and spa businesses. This software feature should provide a fully equipped shopping experience, including an easy checkout with curbside pickup or delivery options. It is an excellent way to managing sales easier and for businesses to keep thriving during this unprecedented demand for all things pool, spa, and outdoor living.
By taking time out to improve a business’s e-commerce store and digital marketing efforts, retailers are also given the opportunity to provide customized offers to clients by knowing who bought what and when. This information is extremely helpful when trying to increase sales this winter and for next season as well. A powerful, integrated e-commerce site can also potentially help alleviate supply chain issues which will likely continue in the coming year.
Conclusion
Despite shortages in supplies, rising fuel, chemical prices, and overall inflation in day-to-day goods, there are still many ways to grow a pool and spa business organically from within.
Whether it be increasing a business’s reach with an e-store, adding new services, product lines, or adopting automation tools included in pool and spa industry software; all these methods provide managers with systems to seize opportunities to grow their business and increase profits moving into the 2023 season.
Author
Rachael Pritz has been active in the pool industry for more than 20 years, which has provided her with an all-encompassing expertise in the trade. She worked at a local pool store while pursuing a master’s degree at the University of Pittsburgh, Pa. With her technical skills and industry knowledge, she joined the launch of RB Retail & Service Solutions in Pittsburgh in 2003. She can be reached via email at rachael@rbcontrolsystems.com. To learn more about RB Retail & Service Solutions software, go to www.rbretailandservicesolutions.com.
