There are many simple ways for businesses to promote their online presence, doing everything from printing their website on all receipts, sending emails and direct mail to even running Google Ads. However, before doing too much promotion of an e-store, a company needs to be sure they have an e-commerce site ready to receive customers. This means having a “shopping cart” software feature specifically for pool and spa businesses. This software feature should provide a fully equipped shopping experience, including an easy checkout with curbside pickup or delivery options. It is an excellent way to make managing sales easier and for pool and spa businesses to keep thriving during this unprecedented demand for all things pool, spa, and outdoor living.
By taking the time to improve the business’s e-commerce store and digital marketing efforts, it also gives retailers the opportunity to provide customized offers to clients by knowing who bought what and when. This type of information is extremely helpful when trying to increase sales this winter, as well as into next season. A powerful, integrated e-commerce site can also potentially help to alleviate supply chain issues that will likely continue to occur over the coming year. As these systems will provide insight as to which products to buy early and to have in stock.
The “off season” is the ideal time for pool and spa retail store owners to get better at using the power of their business software, become nimbler with their e-commerce site, and do an in-depth analysis of their inventory. Pool and spa retailers only have a few precious months during the winter to get creative with marketing, consider adding new products and services, and make the most of their e-commerce site. Preparing now will not only help business owners increase sales this winter, but also next season, too.
Author
Rachael Pritz has been active in the pool industry for more than 20 years, which has provided her with an all-encompassing expertise in the trade. She worked at a local pool store while pursuing a master’s degree at the University of Pittsburgh, Pa. With her technical skills and industry knowledge, she joined the launch of RB Retail & Service Solutions in Pittsburgh in 2003. She can be reached via email at rachael@rbcontrolsystems.com.
