Further, many consumers assume the latest and greatest equipment will ensure they do not miss out on any of the “need” and “nice-to-have” technologies. As a result, retailers who capitalize on this line of thinking will find it easier to sell robotic pool cleaners.
Building customer loyalty
To make successful sales, retailers know they need to make sure the customer finds their pool and/or spa easy to maintain, without any stress or hassles. Therefore, when it comes to pool and spa cleaners—especially automated cleaners—the technology built into these products is designed to make things easier for the homeowner—not just ease of use, but also pool maintenance. In fact, some pool builders include a robotic cleaner or battery-operated vac into the price of every pool or spa sale for this very reason.
Retailers should start the conversation with their customers about pool cleaning and, in doing so, provide real-life personal experiences to help validate the benefits of a technologically advanced pool or spa cleaner. Some compare these cleaners to having a dishwasher in their kitchen. A customer could wash the dishes manually, but why would they want to when they have a dishwasher instead? Similarly, retailers should tell their customers they should keep a robotic cleaner in their pool or a battery-operated cleaner nearby to make it much easier to keep them tidy before getting into the water.
Customer loyalty is one of the main reasons so many retailers promote these products. In fact, even service technicians are having success in selling them to their customers just so they can use them to keep their pool and/or spa clean between service calls.
Display the technology
In-store displays are the best way to show these cleaners in action. Retailers who have a display pool or spa in their store should have a robotic cleaner continuously moving throughout the pool and a hand-held, battery-operated cleaner leaning against the display to make it easy to be able to demonstrate how they operate. This not only allows customers to see how well they work and how easy they are to use, but also provides the opportunity for the customer to try it themselves.
