Even if there is no room for a full pool display, a large, clear fish tank with rocks and sand at the bottom will provide the necessary hands-on-display experience to make it easy to sell cleaners. For some retailers, this can make all the difference because it allows them to not only touch and feel the product, but also see how easy it is for them to lift and use the cleaner.
Once the consumer is holding the pool or spa cleaner, it provides the perfect chance for sales staff to educate them about filtration and circulation, which opens up an opportunity to discuss general pool and spa cleaning and the benefits of having a pool and/or spa cleaner. In some cases, a robotic cleaner might help remedy a water quality problem more so than if the client were to use an aggressive chemical treatment.
Keeping these cleaners readily available on the show floor gets some customers really excited about these technological products once they learn more about them. By keeping them in-stock and easily accessible to the customer, they can seize on this moment of excitement by picking one up from the display area, make the purchase, and take it home with them immediately.
Many pool and spa retailers also sell many of these products simply because the homeowner has seen their service technicians using them when cleaning their pool steps. This area almost always collects the most debris and, as a result, a hand-held, battery-powered cleaner is the perfect tool that allows homeowners to easily perform some spot cleaning in their pool between weekly maintenance visits.
This has also made selling robotic cleaners more commonplace, too, as once a pool owner sees their service technician simply plug it in and toss it into their pool, it becomes appealing for those who want to keep their pool as clean as possible between maintenance visits. This being said, many retailers find most of their robotic pool cleaner sales come from their existing customer base.
Capitalizing on new pool and spa ownership
Retailers should embrace the recent surge in pool construction by selling highly profitable robotic and hand-held, battery-powered cleaners to new pool owners. Retailers who sell these products as a tool which provides the latest and greatest in technological automation and the best and easiest solution for customers to maintain their pools and spas.
Author
Guy Erlich is the founder and president of Water Tech Corp., a manufacturer of pool and hot tub cleaners in East Brunswick, N.J. He can be reached via email at guy@watertechcorp.com.
