Built-in loyalty rewards
Having the right business software can also assist those retailers looking to start a customer loyalty rewards program without becoming overwhelmed by having to manage all the details involved. By choosing a POS system that can run a loyalty rewards program, every sale offers the opportunity for customers to join. Further, pool and spa businesses can run reports and market to those who have enrolled in the program.
Gone are the days of punch cards. Today’s consumers want something that is easy and is connected to their mobile phone.
With a built-in loyalty program, retailers can begin by giving a big ‘starting bonus’ to everyone that made a purchase over a certain dollar figure this summer—call it a ‘pandemic loyalty rewards bonus’ or similar. When starting a loyalty rewards program having the right business software is important as the system can automatically assign customer loyalty cards to easily track and build the purchase history of customers.
In fact, the loyalty card information can then be used to build additional lists for product, service, and installation promotions. A loyalty rewards program can be the perfect way to effectively retain customers who are continuously being lured by big-box competitors.
Pool and spa businesses can even incorporate personalized maintenance calendars and chemical tip sheets to help increase customer loyalty. These types of handouts can help keep customers coming back to one’s business.
Implement the right software, now
Implementing new POS pool and spa business software can help reduce or eliminate stressors that are currently inhibiting business development or a company’s ability to handle another busy summer. Employing this software with these must-have features can improve efficiency, accuracy, and save company expenses in the long run.
Rachael Pritz is the vice-president of RB Retail & Service Solutions. She has been active in the pool industry for more than 20 years, which has provided her with an all-encompassing expertise in the trade. Pritz worked at a local pool store while pursuing a master’s degree at the University of Pittsburgh, Pa. With her technical skills and industry knowledge, she joined the launch of RB Retail & Service Solutions in Pittsburgh in 2003. She can be reached via email at rachael@rbcontrolsystems.com.
