When it comes to selling and installing PVC membranes, some prefer outsourcing the installations, while others do the work in-house. Pool professionals will often subcontract the installation and take a referral fee. But, more importantly, the PVC membrane solves the chronic problems encountered by commercial clients who continue to receive service, water chemistry maintenance, and cleanings. Some professionals find subcontracting the work allows them to stay focused on their core business, while still being able to continue their relationship with their clients. Not to mention, it helps them sell pool renovations they might not have otherwise had the time or crews available to complete.
In addition to the structural solution provided by these membranes, the new natural stone colours and textures are making them easier to sell.
“Consumers are really drawn to the new colours and finishes that are now available,” says Rintoul. “When customers see the PVC membrane options now available—especially the new colours and textures—when the project is finished, some people think it’s a slate pool. These new colours and textures also really enhance and blend beautifully with today’s popular decking and coping treatments.”
The PVC membrane is a commercial rated product, so there is still a big demand for this solution in commercial pools.
“Commercial pools are always looking for ways to fix leaking and deteriorated pools,” says Solmundson. “The weld-in-place membrane really lends itself to solving the problems caused by freeze-thaw conditions of outdoor aquatic facilities, like cracking in the structure, making the pool watertight.”
Other types of commercial aquatic facilities, plus indoor and elevated pools, are also interested in the new colours and textures, in addition to a long-term watertight solution.
“With these new stone and marble patterns, colours, and finishes, we are seeing more and more hotels, athletic facilities, and wellness spas who want a more attractive look that enhances the architectural design of the facility,” says Solmundson.
“The white marble product, for example, looks amazing for large commercial spas and soaking tubs used in wellness centres, health spas, athletic facilities, and hotels.”
Membranes on the rise
The awareness of PVC membranes is on the rise. As a result, pool professionals are finding it quite easy to suggest, sell, install, or outsource installations.
Many consumers and commercial aquatic facilities are doing research, learning about these membranes, and then approaching their trusted pool professional, architect, engineer, or designer.
Savvy pool professionals should take the time to learn how to install weld-in-place membranes and incorporate them into their offerings. Many companies who have added PVC membranes to their repertoire are not only able to provide year-round work for their crews and gain greater control of their construction schedules but are also reaping the profits and benefits associated with this product.
Matthew Sands is a sales engineer with more than a decade of experience in the construction renovation sector of Renolit, having worked for one of the most well-known European flooring brands. Sands has overseen the renovation of several major projects including La Fenice Opera House in Venice, Italy, and the LAC Cultural Center in Switzerland. He can be reached via email at matthew.sands@renolit.com.
