Compatible footprints and colour schemes
On the other end of the spectrum, imagine a new homeowner who inherits an older hot tub and they reach out to start a new service relationship and, at the same time, express interest in sprucing up their neglected hot tub area. Modular environments are a great option and could open the door to a new hot tub purchase. With careful planning, measurement, and the right selection of modules, a retailer should be able to achieve a nice result without too much fabrication.
Of course, each hot tub manufacturer has different tolerances for the accessories it offers, which are designed to fit seamlessly with a corresponding series of hot tub or swim spa. A palette of natural colours and black accents ensures a broad range of visual co-ordination. Depending on the manufacturer, there is typically a wide selection available. Further, depending on the hot tub model and its dimensions, materials, and colour scheme, some accessories between brands may be complementary.
Investing in quality products
To ensure customers always have safe access to and from their hot tub, retailers should offer modules made from durable materials that have a rugged build and quality. Light plastic steps and cheap hot tub enclosures might seem easier to sell in the showroom, but they will not stand the test of time or keep customers satisfied long-term. It is not worth risking years of positive customer relationships either.
Staging quality modules allows customers to feel the difference, especially when compared to patio sets at the home improvement centre. It is an intuitive experience that speaks for itself, and toward the quality of the hot tubs. All in all, it goes a long way toward winning the upsell and increasing the average ticket, margin, and profit.
Premium manufacturers build their hot tub module environments to order as a way to achieve high quality standards. For example, frames are built out of cedar and a combination of spruces, pines, and firs with stainless steel fasteners. Decking lids, shelves, and stool tops are heavy-duty composite, and are co-ordinated with weatherproof skirting. For extra protection on storage lids, the seams are sealed underneath with waterproof silicone, while the underside of every module gets a rugged poly sheet vapour barrier, which helps keep rodents out.
Instead of shipping knockdowns that still have to be put together by the dealer, customer-focused manufacturers pre-assemble their modules. Further, to save dealers money on shipping costs, each module is protected with, cardboard and foam sheet, and are fitted carefully inside the hot tubs as they come off the production line.
Steps, benches, and filler sections
Hot tub steps were one of the first modules introduced. Today, a variety of designs, heights, and widths are available, including those with hinged lids to provide extra storage. Hot tubs steps should always feel substantial and secure and not be prone to sliding or overturning—especially when wet.
Some steps also have adjustable mounting brackets to secure them to the hot tub skirt. Swim spa steps are taller and more substantial, offering access to the front or back of a unit. Some of these steps are manufactured of 25-mm (1-in.) thick, heavy-duty, all-weather decking material to support heavy loads and resist harsh winter weather.
Benches and filler sections can be used for anything from hot tub ingress and egress to group seating, so they should be stable and strong. Standard benches do not provide storage access, but storage benches do, and these should employ quality hinges to ensure safety and structural integrity. Bear in mind, filler sections are typically open on the ends and rely on adjacent modules to close them in. This is generally not an issue, but is worth remembering when the cover lifter limits a hot tub surround to three sides.
Cabinets, shelves, and stools
A customer may express simple reasons for wanting a hot tub, like hydrotherapy or relaxation. But, if given the option, they might want more use out of their hot tub area. This becomes the retailer’s chance to shine. Cabinets, shelves, and stools add versatility and are a great way to create a backyard living environment that encourages outdoor meals and entertainment around the hot tub.
Storage cabinets double as bar tops and dining surfaces, while keeping unsightly hot tub supplies tucked away. A shelf attached to the hot tub skirt, coupled with a few stools, can provide a comfortable, casual dining area. By making the selection and installation process as easy as possible, retailers add further value to their customers’ buying experience.
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