Show and sell
Rather than spending an excessive amount of time lugging around heavy vacuum equipment, dragging out hoses, and then priming them, a handheld, battery-powered pool cleaner can be used to expedite the cleaning process.
Many service technicians have also had success selling handheld, battery-powered vacuums simply because pool owners have seen their pool professional using them to clean areas such as the pool steps. Stairs always have junk on them and pool owners need or want to do spot cleaning on their pool between weekly maintenance visits so selling both automatic and handheld, battery-powered cleaners to customers has become more commonplace for service technicians.
Once customers see their service technician use a handheld cleaner on their pool and realize it is as simple as adding a vacuum poll, it becomes appealing for those who want to keep their pool as clean as possible between maintenance visits. In fact, many retailers say 90 per cent of their robotic and handheld, battery-operated pool cleaner sales come from their existing customer base.
Sell with video
Today, the use of video is everywhere. Just like a picture says a thousand words, a video tells people even more. In fact, video is proving to be a particularly good solution for introducing and selling pool and spa cleaners. Over the course of the summer, most retail staff in every pool store sees more customers and has an increased amount of work (some more than he/she can handle). That said, swimming pool cleaners are not always the first product they plan to pitch to their customers.
Rather than trying to find ways to clone employees, videos can be used to educate customers about the importance of keeping their pools and spas clean. They can also be used to explain how these products are an easy solution to keeping their pool looking great every day, even between service appointments. Most manufacturers will provide retailers with a video that can loop on an iPad display or video at the water testing station. Some pool retailers are embracing video and are even creating their own by having someone from their store tell the consumer why they need a pool or spa cleaner.
By having information about pool and spa cleaners at the registers and water testing stations, a retailer can provide customers with information that in-store staff may not have had the opportunity to cover on the showroom floor. Sometimes, customers simply have not thought about the issue of removing dirt from the pool floor. In this case, a video can educate the customer while staff continues to help other customers.
