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Revolutionizing hot tub service with streamlined contracts, water testing, sales

Service professionals have a remarkable opportunity to increase their profits by offering chemicals for sale directly in the field.
Service professionals have a remarkable opportunity to increase their profits by offering chemicals for sale directly in the field. Photo courtesy Underwater Poolmasters.

Using a mobile live service app eliminates the need for physical service forms. Technicians can efficiently record hot tub water test results, document any visible water issues, with readings automatically saved for permanent reference. Some applications will even calculate recommended chemical dosages. Technicians can complement these records with job notes and utilize a user-friendly custom checklist to detail the service work performed. Technicians can also add parts and chemicals used directly to the sales order through their mobile device.

Further, mobile apps prevent service technicians from overlooking necessary part orders. Technicians can place their parts orders on a “wish list” directly from the job site, ensuring their prompt availability for the purchasing agent to order. Taking customer service to the next level, these mobile apps enable technicians to email customers a “virtual door hanger,” informing them of the work performed during their visit.

By leveraging mobile service apps, pool service companies can deliver this elevated level of service. Technicians can instantly relay detailed information back to the office and directly into the customer’s service order, covering aspects such as job status, materials used, chemical readings (pre- and post-service), time spent, and any special notes for the customer.

Supplementing with e-commerce integration

E-commerce was already on the upswing, but this past season has underscored the ongoing growth of online sales, presenting a promising avenue for pool and hot tub service professionals to expand their sales and profits, particularly during the off-season. It is crucial for businesses to ensure their online stores offer customers the ability to order, make payments, and arrange for the delivery or pick-up of chemicals and other products. To achieve this seamlessly, their service software should support the online store and be integrated with the pool and hot tub industry, ensuring accurate inventory management and delivery dates.

A businesses’ e-commerce platform should also facilitate direct credit card processing through their business software system to minimize errors and guarantee accurate end-of-day accounting. Forward-thinking pool and hot tub businesses are investing in their e-commerce and bill payment systems, enabling them to promptly add products and services to their e-store, thereby kickstarting new winter sales. This may even involve accepting down-payments for products and services scheduled for delivery or use in the next spring.

The goal is for pool and hot tub store owners to encourage their customers to use the online shopping option as frequently as possible. Owners should emphasize that there is no need for customers to bundle up and visit the physical store to acquire hot tub chemicals; they can have them conveniently delivered to their doorstep. Some pool and hot tub retailers are even incorporating platforms such as Shopify into their online stores to better market additional products to their customers. For instance, selling and installing outdoor heaters can significantly boost revenues during the winter months.

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