Winter is the ideal time for pool and spa businesses to enhance their e-commerce store and digital marketing efforts. The goal is to offer tailored promotions to clients, leveraging insights into their purchase history. Such information can be invaluable for boosting sales during the winter and beyond, and a well-integrated e-commerce site may help address persistent supply-chain challenges in the coming year.
The off season presents an opportune time for businesses to harness the full potential of their business software, fine-tune their e-commerce sites, and conduct a comprehensive inventory analysis. They can use this additional time to explore new geographic markets, test out winter-specific products and services, and solidify a foundation for enhanced agility in the upcoming season.
With just a few precious off-season winter months at their disposal, businesses should infuse creativity into their marketing efforts, consider the addition of new winter products and services, and fully leverage their e-commerce platforms. Doing so will not only boost winter sales but also establish a stronger footing for the upcoming season.
Considering the increasing number of new hot tub owners, the demand for service is set to be more crucial than ever in the coming year. It is an opportune moment for service companies to invest in the latest mobile software technology to optimize service routes, makepayment options easier, and seize growth opportunities.
Service professionals stand to benefit greatly from incorporating mobile technology into their business operations. In the upcoming season, consider adopting business software that includes robust mobile components designed to enhance the efficiency of service technicians.
Author
Rachael Pritz has been active in the pool industry for more than 20 years, which has provided her with an all-encompassing expertise in the trade. She worked at a local pool store while pursuing a master’s degree at the University of Pittsburgh, Pa. With her technical skills and industry knowledge, she joined the launch of RB Retail & Service Solutions in Pittsburgh in 2003.
