Automation is the key for sales
In modern home design, there are apps to automate almost everything. Consumers want to be able to turn lights on and off in their homes, set thermostat temperatures, and even open front doors/garages using these apps. They especially love the idea of being able to check the status of their homes via a plethora of cameras on their property as well as speak to the person who is delivering a package to their front door. In the backyard too, consumers are expecting businesses to develop products which allow them to control certain features, certainly the pool. One may have seen these devices at a pool show, or probably heard about them from a marketing representative calling on the business. The latest industry survey states 85 per cent of consumers want automation in their pools. The important question remains, what is the business offering? Are the products being offered up to date with what is available in the market?
“On” or “in” the pool for sales
There are tons of products a business can offer that appeal to the above-mentioned target consumers. These items can be categorized into two groups—“on” and “in” the pool. “On” the pool includes devices that take the chore out of owning a pool, whereas “in” the pool comprises items that allow consumers to relax as a result of the time saved by using those devices.
Some “on” the pool products a business can offer to make the customer’s life simpler so they enjoy the backyard more include:
- Automated devices that take away the regular “chore” items from pool maintenance;
- Robotic pool cleaners;
- Pool automation control devices from a smartphone or smartwatch;
- Chlorine generators or supplemental sanitation devices (these products still need a weekly maintenance chemical program);
- Safety devices such as pool alarms and gate alarms; and
- Efficiency items, such as light-emitting diodes (LEDs), heat pumps, and variable-speed pumps (VSPs).
