Pool and spa retail store owners and managers should never forget—the sales staff’s success is the business’ success; therefore, providing the right tools will help ensure profits increase. Further, new employees can shadow experienced staff members and listen to how they pitch customers. Since product knowledge is key, it is a good idea to combine different types of training that appeal to the individuals hired. It is also important to have regular meetings to discuss wins and losses as a team so everyone can learn and reflect, as well as be excited about the products/accessories the store sells.
Author
Crystal Lengua is the director of sales and marketing with Ultralift Cover Lifters. The psychology in marketing and merchandising is what originally sparked her interest and has ultimately driven her career. A graduate of marketing management, public relations and corporate communications, professional sales, social media marketing, and event management, she has positioned herself as a leader in both digital and traditional marketing methods. A past president of the Pool & Hot Tub Council of Canada (PHTCC), Lengua is a veteran in the pool and spa industry with 22 years of experience and counting. With in-class seminars and other speaking sessions on tradeshow floors, she has also written articles for Pool & Spa Marketing Magazine, Pools & Patios, and was featured in Spa Retailer Magazine as a “Power Woman” in the industry. She can be reached via email at c.lengua@smpmetal.com.
