Selling multiple covers on a project
Homeowners simply do not want to manually crank a cover on and off their pool; they not only want to be able to open their pool instantly, but also ensure it remains free of leaves and other debris. The same can be said for spas, too.
“The reality is consumers are building mini-resorts in their backyards and they want it all to be automated, so having one, two, or even three auto covers on a project is not necessarily cost prohibitive,” says Horwood.
Consumers want to get the most use out of their pool as possible; an automatic cover gives them the best opening and closing convenience. Remember to remind clients the automatic cover can be opened or closed in less than a minute. Plus, the installation does not require the customer to store a manual safety cover in their garage, pool house, or at the pool company’s warehouse.
When discussing automatic covers with prospective customers, a pool professional should always emphasize the accessible convenience that comes with an auto cover installation.
By selling multiple covers on a project—maybe two on an L-shaped pool and one on the adjacent inground spa—pool professionals can create a beautiful, functional, and convenient backyard living environment for their customers while also making a decent profit.
The market demand for automatic covers continues to grow each year, providing pool professionals with a tremendous opportunity for additional revenue—never turn away another L-shaped or extra-long pool project away again. Get the job done by using multiple auto covers.
Mike Shadoan has more than 25 years of experience as a service tech in the field, working his way up into the position of vice-president of sales for Automatic Pool Covers in Westfield, Ind. Shadoan has been an integral part of the company’s rapid growth because of the innovative automatic pool cover products it offers. He can be reached via email at mshadoan@apc-mfg.com.
