Filbur Manufacturing, a pool and spa filter manufacturer in Buena Park, Calif., has redesigned its website (www.filburmfg.com), in an effort to make it easier to navigate.
“As more people turn to the web for information, we knew we needed an innovative way to display the wealth of resources we provide,” said Bruce Stump, Filbur’s vice-president of sales and marketing.
The revamped website is designed to allow visitors to find industry- and company-specific information more easily. The homepage includes predominantly displayed quick links, in addition to a window with linked rotating features. One of the site’s newest features, the ‘Filter Finder’ tool, enables users to search for a particular cartridge by dimension, part number or manufacturer. The website’s search function was also improved to allow visitors to perform a site-wide search powered by Google. The site’s back-end content management platform also allows Filbur to make changes quickly and easily to ensure new and current information is readily available for users.
The company says the site will continue to evolve to include more features, including a secure sign-in for Filbur partners.
