Fluidra has acquired Custom Molded Products (CMP), a Georgia-based manufacturer of pool and spa components, from Tenex Capital Management.
CMP is a supplier of solutions for the recreational water industry with a portfolio of brands such as DEL, Brilliant Wonders, SpaMASTER and Bobé. Headquartered in Newnan, Ga., CMP operates manufacturing and distribution facilities from multiple locations in the U.S. and China. CMP’s products are supported by distributors and original equipment manufacturers (OEMs) in the North America, Latin America, Europe, Australia, and the Middle East.
The acquisition was valued at $245 million.
With this acquisition, Fluidra will expand its offerings in several strategic growth categories, such as fast-growing alternative sanitizers, white goods to support its Jandy equipment range, and dedicated spa equipment.
Additionally, CMP’s broad range of light-emitting diode (LED) solutions and water and fire features will complement and extend Fluidra’s existing portfolio. A statement from Fluidra states, “CMP’s product strengths, coupled with its operational and manufacturing expertise, will help Fluidra accelerate growth by providing its customers with a wider range of pool and spa technologies as well as through increased product delivery capabilities.”
“CMP is a great fit—commercially, operationally, and culturally—and a valuable extension to Fluidra’s existing North American operation,” said Fluidra CEO Bruce Brooks. “This acquisition allows us to expand our product portfolio in strategic areas to better meet customer demand, as well as by entering the new spa OEM market. We intend to draw from our Fluidra-Zodiac integration expertise to successfully achieve the numerous synergies identified.”
“We are thrilled to be joining Fluidra and recognize this as a tremendous growth opportunity,” said CMP CEO Tom Moore. “With their established and trusted reputation in the industry, we are confident that this will position both Fluidra and CMP for continued success in the years ahead.”
Following the acquisition, the CMP team and its base of operations will remain in Georgia.
