Profiting from swim spas
The ability to perform water aerobics is a key selling featureFor retailers, the benefits of selling swim spas are great. They are still considered a new product, which means customers are intrigued by them and their features, and are interested in purchasing one. Further, the swim spa marketplace has yet to mature or become saturated; therefore, retailers are able to offer them as a high-end, premium product at higher price points, resulting in higher profit margins. And, as there is not much competition, retailers do not need to deeply discount the quotes. Most clients are also prepared to pay for an experienced company to ensure the installation goes smoothly.
As mentioned earlier, there are many benefits to exercising in water. That said, when selling swim spas, retailers should emphasize how they can be used as a mini gym with the ability to relax afterwards in a jetted hydroptherapy seat (number and type of seats depend on the model).
Should a client be interested in buying a swim spa, make sure to take the time to discuss the various features each model offers, as well as explain the many benefits they yield when it comes to water aerobics. For instance, aquatic fitness allows bathers to exercise every muscle and joint in the body at the same time. Further, working out in a swim spa helps to keep the body cool, opposed to land-based exercises, as the water lowers body temperature the entire time the bather is performing their workout. This can be a big selling feature for those who dislike exercising outside in the summer heat or for clients who live in warm-climate regions.
Finally, one of the most important benefits of performing water aerobics in a swim spa is that practically anyone—no matter their age—can partake. This can be attributed to the fact water makes the body buoyant, and there is less strain and stress on joints and muscles.
