Get responsive
In today’s fast-paced world, it is easy to say that mobile communication is here to stay. Consider these statistics for instance:
- 77 per cent of consumers have contacted a business from a mobile device.
- Nine out of 10 smartphone searches result in an action.
- 88 per cent of mobile searches are users looking for a local retailer’s information (e.g. address, phone number, hours of operation, etc.).
- 93 per cent of people who use mobile to research go on to complete a purchase.
- 54 per cent of mobile searches turn into calls.
A business needs to be there for its clients when they are on the go; therefore, when they find a business online, the website should provide a seamless viewing experience. This means it must be responsive. Responsive websites allow visitors to see and read everything regardless of the device they are using. To ensure this is done properly, it is important to work with a professional web designer who can help a business achieve the optimal viewing experience.
Read the reviews
Aside from word-of-mouth marketing, the best place to have a good review is on the Internet. In this day and age, people go out of their way to find out everything about a business before they interact with them, and this is often initiated through an Internet search. For example:
- 97 per cent of all consumers search for local businesses online.
- 74 per cent of adult Internet users are active on at least one social media network.
- 68 per cent of consumers research companies on social networking sites before buying.
When it comes to a company’s reputation, reviews can go a long way—especially in the pool and hot tub industry where homeowners are making a large investment. A company that has rave reviews can encourage consumers to do business with them. If the reviews are not so great, the consumer will likely continue searching until they find some that are encouraging.
Engage customers from the start through e-mail, be responsive to their feedback, and stay on top of comments on social media. When potential customers see others stand behind a company’s products and services, they will be more inclined to make a purchase.
Use YouTube
As of 2014, statistics show 90 per cent of all web traffic is video based and nowhere can that be seen more than on YouTube. With more than a billion unique monthly users, YouTube is the second-most popular online search engine next to Google. With such an active user base, video creation and optimization is an essential component to a company’s online strategy and search rankings.
If a company has products it wants to announce, show off any recently completed projects, or simply share a tutorial, a video can be easily created using a smartphone. To make the video standout, consider using a professional to help create it. Once it is ready, promote it online on the company’s website and via social media.
