International trade show organizers enter joint venture

by jason_cramp | January 28, 2016 11:54 am

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A partnership between GL events Exhibitions and dmg events will see the Piscine Middle East pool and spa/hot tub trade show move from Abu Dhabi to the Dubai World Trade Centre this fall.

As part of the joint venture, GL events Exhibitions,’ the organizer of Piscine Global, Piscine Asia, and Piscine Middle East, will co-locate the latter show with dmg events’ The Leisure Show, which is being held Sept. 17 to 19.

According to the Global Wellness Institute, the UAE is the “top spa growth powerhouse” in the Middle East and Africa, and forecasts tourism figures to double by 2017. Adding to this, a U.K. marketing firm, Euromonitor International, also reports UAE spa revenues will reach US$ 495 million by 2019.

“We are pleased to be able to expand our show in September to include a dedicated pool and spa event, says Christine Davidson, group event director of the dmg events hospitality portfolio, including The Leisure Show Dubai and The Hotel Show Dubai. “UAE hotels and leisure attractions boast some of the most luxurious pool and spa offerings in the world, and there is a huge demand for pool and spa facilities throughout the entire region.”

Noémi Petit, manager of the Piscine Overseas Pool Export Network for GL events Exhibitions, looks forward to growing their event in the UAE, which draws a large number of the region’s pool and spa/hot tub professionals.

“We are excited to combine our expertise in the global pool and spa/hot tub industry with dmg events’ knowledge of the Middle East and Asian markets,” says Petit. “After two shows in Abu Dhabi, Piscine Middle East will offer a dedicated show that will provide attendees with a host of local and international pool and spa/hot tub exhibitors.”

According to Petit, Piscine Middle East will also provide pool and spa/hot tub professionals with a number of on-floor features such as equipment demonstrations and a new product area, along with an educational tour of a recent pool installation.

For more information on the show, visit www.piscine-middleeast.com[2].

Source URL: https://www.poolspamarketing.com/trade/international-trade-show-organizers-enter-joint-venture/

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