John Deere Landscapes, which was acquired by Clayton, Dubilier & Rice in 2013, will unveil its new name and logo—SiteOne Landscape Supply—later this month as part of its rebranding efforts.
The 18-month process included gathering input from associates, suppliers, customers, and key stakeholders, and will be launched on Oct. 18. The company expects to complete the brand roll out by December
“Our vision is to make our customers the most successful landscaping professionals in the green industry—and that’s what our new brand represents,” says SiteOne’s CEO, Doug Black. “We have more than 2500 associates across North America, all focused on the success of our customers.
“The new brand reflects our position as a national full-line provider of landscaping products which, along with our knowledge and state-of-the-art methods, will form our foundation for future growth.”
According to the company, which has more than 460 locations in Canada and the U.S., its new tagline, ‘Stronger Together,’ defines its partnerships with customers, associates, suppliers and communities, and its commitment to excellence in product offerings and service delivery.
“By working together with our suppliers and customers we can achieve great things for all stakeholders,” says Black. “We have an exciting new look, with the same exceptional associates who will continue to deliver the high quality products and services our customers know and trust.”
SiteOne will formally introduce customers to the new brand at The Green Industry & Equipment Expo (GIE+EXPO), which takes place Oct. 22-23 at the Kentucky Expo Center in Louisville, Ky.
