Pool & Spa Marketing brings you this week’s latest news from the pool/hot tub industry with the weekly roundup.
1. Haviland Pool & Spa Products has hired Rick Rupert as mid-Atlantic regional sales manager.
2. Thursday Pools has received an official patent award for its Beach Entry Fiberglass pool.
3. Drakeley Pool Company and Watershape Consulting Inc., have announced the formation of Watershape University.
4. Vancouver-based company Form has partnered with Polar to include heart rate technology in their swim goggles.
5. Marketing has evolved, and data-driven strategy has undergone a tremendous change. Today, analytics and statistics are available, which allow professionals to make informed decisions and measure their efforts.
