As part of the efforts to grow the member base and benefit offerings, The California Pool & Spa Association (CPSA) and The Pool Spa & Aquatics Alliance (The Alliance) have named Eileen Benjamin executive director.
She The Alliance more than 20 years of strategic corporate and client-partner relationship experience. Recently the CEO of the Chamber of Commerce in the City of Costa Mesa, Calif., and the executive director of the Foundation for the Children of the Californias, Benjamin is an experienced member representative. Her ability to reach strategic goals through collaboration has been demonstrated through her engagement with seven boards and affiliations over the past 10 years.
“This is an exciting time for the pool, spa, and aquatics industry,” said Benjamin. “CPSA and NSPF are two potent organizations coming together to form one super-charged association. The Alliance is the new go-to source for effective legislative protection, top-notch education, innovative programs that promote demand for swimming, and much more. It’s a perfect blend of expertise that will benefit members significantly. I could not be more honoured to lead the efforts of this association.”
Recently expanding state-level government affairs representation from California to Arizona, the 180,000-plus member association seeks to ensure the adoption of only reasonable codes and regulations nationwide. In addition, The Alliance actively supports the larger NSPF mission of encouraging more people to enjoy the benefits of water-based activities.
“I am excited to welcome Eileen on board, with her proven history of growing member organizations and leading non-profits,” said The Alliance and CPSA chairman of the board, Jerry Wallace. “Her experience lends itself perfectly to the mission of The Alliance, and we expect to benefit greatly from her leadership.”
