Master Pools Guild partners with international marketing agency

by jason_cramp | May 23, 2018 9:19 am

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The Master Pools Guild (MPG) has announced a new strategic partnership with international digital marketing agency, Adtrak.

After a unanimous vote from the Guild’s board of directors, the U.K.-based agency was selected as its newest essential service provider—a program which works with and recommends external businesses to Guild members. The collaboration also aims to provide members with market-leading web design and digital marketing advice to help them promote and grow their businesses online.

“We are excited to announce Adtrak has joined our essential service provider program,” said the Guild’s executive director, Dick Covert. “Chris [Robinson] visited our office and shared a presentation that blew us away, as well as spent time explaining how everything works from a digital perspective. Our industry is built on strong relationships and the Adtrak team is ready to work with Guild members, helping them build and maximize their customer base while building the ultimate relationship of a lifelong client.”

Based predominantly in the U.S. and Canada, but with more than 100 elite members across the globe, the MPG specializes in luxury commercial and domestic pool design. It is a selective, invite-only group, with members placed carefully to avoid competition.

The partnership between Adtrak and the Guild is the latest development in Adtrak’s plans to expand its services in the U.S. Having secured its first two American clients earlier this year, including MPG member Master Pools of Austin, Chris Robinson, Adtrak’s managing director, was invited to present to the Guild on how Adtrak services can benefit members.

“We are delighted to join the MPG essential service provider program,” said Robinson. “We will work closely with MPG members to build their online profile which, in turn, will help them to generate leads and increase their profitability.

“As we continue to expand the Adtrak services to the U.S., this is the beginning of a really exciting relationship for us and we can’t wait to see what the next few months will bring.”

The Guild and Adtrak have a number of events lined up as part of their new partnership. Robinson will be presenting a seminar at MPG’s Generation Next event in Cincinnati, OH, in October and has been invited to the Guild’s annual four-day conference held in Hawaii next year.

Source URL: https://www.poolspamarketing.com/trade/news/briefs/master-pools-guild-partners-with-adtrak/

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