Brantford-based PartsWerx Distribution is changing its name to SwimWerx to convey the company’s wide portfolio of products and services, as it goes beyond offering just pool parts.
The company’s inventory targets many stakeholders and sectors of the pool industry, such as builders, retail, and services.
The name SwimWerx had already been part of the company’s branding within its accessory product line, and now it will be at the forefront of its identity. The fresh rebrand had been in the works for quite sometime, with the team putting in time and effort to align the new brand with the company’s existing catalogue. The company hopes the rebrand will have a significant impact on customer experience.
The new name will be showcased at the 2022 Canadian Pool & Spa Conference & Expo in December, along with SwimWerx’s new website and online ordering portal, while the official launch will be in 2023.
