Latham, a designer, manufacturer, and marketer of inground residential pools in North America, relaunched its editorial blog to offer an immersive experience to homeowners.
The newly designed blog is a platform on Latham’s website that includes informative and educational information for homeowners for every step of the pool planning journey. It features content ranging from how to plan for a pool, what to expect with installation, and tips for landscaping all the way through seasonal maintenance and pool care.
To create a seamless digital experience, the new blog is organized to allow users to easily identify specific information they are seeking. Users can now find articles on the site classified into six categories, including ‘Research,’ ‘Dream,’ ‘Plan,’ ‘Design,’ ‘Maintain,’ and ‘Enjoy.’
From the latest pool industry trends and maintenance information to backyard tips and design inspiration, the Latham blog taps into the company’s 65 years of pool industry experience with articles written by subject matter experts, allowing users to fully experience all components of the Latham lifestyle.
“We are constantly striving for new ways to educate and inform prospective and current Latham pool owners by sharing creative ideas, tips, and insights on everything about the pool industry,” said Joel Culp, Latham’s chief marketing officer. “With our newly redesigned blog, we are excited to give homeowners a resource to learn even more about to how enjoy their pool, from choosing a safety cover that is the right fit, to tips on how to enjoy your pool every season.”
The Latham blog is the latest update in Latham’s commitment to enhancing its digital presence and being a trusted resource for homeowners. It is also optimized for mobile experience, making it simple and easy for homeowners to use.
