Ryerson University’s new initiative to assist small- to medium-sized businesses during COVID-19

by sonia_yooshing | July 8, 2020 12:02 pm

Ryerson Entrepreneur Institute (REI) has introduced a new initiative called Business Innovation Hub to help small- to medium-sized businesses adapt to the uncertain economy during COVID-19.

The team consists of student consultants and faculty advisors from diverse professional backgrounds who offer a fresh perspective to the company while using Ryerson’s exclusive resources to implement creative solutions.

“Ryerson’s Business Innovation Hub has risk-free solutions for companies suffering during the pandemic. We are a team of six co-op students who want to make a difference,” said Katherine Tran, business development, Business Innovation Hub.

The initiative offers a range of services to businesses, including:

• Marketing to youth by helping companies target younger audiences through social media and promotional content creation;
• Transforming the website using data and analytics to improve user engagement and drive website traffic;
• Enhancing the company’s online presence by creating an e-commerce store;
• Creating an efficient curbside pick-up process to increase sales and client satisfaction;
• Finding and securing applicable government grants to ease the company’s financial burden; and
• Producing high-quality video content to promote the business.

The process involves three stages:

Stage 1: The team schedules an in-person meeting with the company to fully understand the business’s functions and needs.

Stage 2: The team identifies opportunities, drafts a proposal, and implements an innovative solution at no upfront cost.

Stage 3: If the business is satisfied with the team’s work, the latter requests a charitable donation to Ryerson University to continue to offer its services and add value to the company.

For more information, visit www.ryersonbih.com[1].

Source URL: https://www.poolspamarketing.com/trade/news/ryerson-universitys-new-initiative-to-assist-small-to-medium-sized-businesses-during-covid-19/

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