Zodiac rebrands as Fluidra

by habiba_abudu | January 30, 2020 3:06 pm

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Zodiac Pool Solutions will now operate under the Fluidra name.

This change follows the closure of a merger with Fluidra in 2019. The two companies have been united in mission and strategic business decisions; the corporate rebrand to Fluidra serves as a logical step for the two organizations.

All product brands such as Jandy, Polaris, and Zodiac, as well as sales contacts, warranty processes, and all customer support functions will not be impacted by the change.

“We’re excited about our future as one Fluidra. We now have the resources to accelerate innovation as well as expand into new areas of the pool market, such as the commercial segment,” said Fluidra’s North America president, Troy Franzen. “We expect to offer our customers a wide range of new products and solutions in the coming years and remain committed to working closely with them to help drive their growth and success.”

Source URL: https://www.poolspamarketing.com/trade/news/zodiac-rebrands-as-fluidra/

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