Be smart, sell smart
This is the year for pool professionals to proactively educate pool owners and aggressively make pools energy efficient using VSPs. Therefore, it is important for pool professionals to be educated about all the codes, laws, rebates, and opportunities available to help make their client’s backyard living space as energy efficient as possible.
“My advice to pool professionals is to seek education—not only from manufacturers and distributors in their area—which are great resources—but also from local PHTA [and Pool & Hot Tub Council of Canada (PHTCC)] chapters, local Rotary,
Lions, Kiwanis Clubs, and other local business organizations,” says Kazdin.
Lenz agrees and stresses the need to avoid disinformation.
“Our entire industry needs to get out there on the pool Facebook groups to direct pool professionals to valid resources explaining the various rebates that are available,” says Lenz. “The entire industry needs to collaborate to ensure the information available to homeowners is valid and helpful.”
Professionals in the pool industry have been given the opportunity to be a part of the larger move toward energy efficiency in homes. Now is the time to seize the opportunity to be a part of this national ‘green’ movement.
1 Ontario’s Save on Energy Poolsaver Program is currently being offered through 11 Ontario electric utilities. For more information, visit poolsaver.ca.
Mike Fowler is a commercial sales manager for Pentair in Sanford, N.C. He has been with the company since 1992, starting his career in the technical services department at Purex Pool Products. Fowler has held many managerial roles within the company, including marketing, accounting, and products. He can be reached via email at mike.fowler@pentair.com.
