Swimming pools popular in Super Bowl commercials

by MODE, ignore | May 9, 2012 3:42 pm

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An exercising dog, swimming laps in a pool as part of its exercise regimen, helped Volkswagen’s 2012 Beetle Super Bowl commercial go viral, with more than 8.7 million views.

Commercials during the Super Bowl are almost as good as the game, and this year several advertisers used swimming pools, in one form or another, to help convey their message.

Costing upwards of $3.5 million per 30 second spot, advertisers use a bevy of suggestive plots to increase product visibility, whether they make viewers laugh or cringe, people certainly discuss them for days.

According to a Forbes Online business article, one of the top five commercials during Super Bowl XLVI was Volkswagen’s ‘The Dog Strikes Back[2]‘. The ad, which has been dubbed the most viral of all 2012 Super Bowl commercials, has been viewed more than 8.7 million times on YouTube. It depicts a dog who is longing to chase after the new Beetle; however, it can no longer squeeze through the ‘doggy door.’ As part of the canine’s exercise regimen, the dog swims laps in the backyard pool.

A swimming pool also played a small roll in Chevrolet’s ‘Stunt Anthem’ commercial for the new ‘Sonic[3].’ This commercial features the car, in conjunction with various world champion athletes, including professional skateboarder Rob Dyrdek, performing various extreme sport-like stunts. One stunt shows the car bungee jumping from a 30.5-m (100-ft) ramp and splashing its hood into and inflatable pool. This commercial has been viewed more than 1.3 million times.

Finally, a swimming pool was also featured in a TaxACT commercial advertising its free, do-it-yourself income tax software.

Source URL: https://www.poolspamarketing.com/trade/swimming-pools-popular-in-super-bowl-commercials/

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