Using Modern hot tub elements to create vision
Hot tub retailers now have a variety of elements they can offer to help the homeowner complete the backyard look.
The first step is creating the vision the consumer will want; therefore, retailers should setup vignettes, with plates, napkins, and water glasses in their stores. Floral or plant-based components should also be added to the mix, as well as candles, towels, or robes to create a cozy, warm atmosphere. By adding these visual cues, it helps the consumer envision themselves in the same setting at home. Colours should be chosen that suit the season and these items must be rotated to refresh the store and provide ideas for customers. Give them a reason to say “I want that.” The old adage still rings true, “Out of sight, out of mind.”
Showroom and aftermarket sales tips
Many retailers know showroom space is a premium and, therefore, most think it is beneficial to get as many hot tubs in the store as possible. However, lining up all of the different models right next to each other can sometimes work against a retailer. Showrooms should provide ideas and generate a feeling of desire. ‘Escape’ is typically the word used with backyard retreat. The consumer wants to get away, so retailers need to provide them with a visual reminder to help them see beyond the hot tub.
Aftermarket sales are just as important and there are ways retailers can assure they get additional sales from their customers.
Start with e-mail
Collecting e-mail addresses from consumers to send promotional reminders (e.g. seasonal sales), are good for business. Therefore, customers should be setup to receive water treatment reminders, including a mention of any accessories that are on sale. Target the customer for an ‘after’ purchase sale by incorporating hot tub steps, surrounds, bars and add-on items with an additional discount 90 days after their original purchase. Once they have their hot tub in place and have used it for more than 30 days, the desire to buy additional items may become apparent based on their needs.
During this period, customers may realize they should have bought that bar or towel holder, or need extra steps to get into the hot tub from different angles. Sometimes just using the hot tub for a few weeks will highlight the necessities they forgot about. Whether it is a step or surround, or just a bar and stools, the after-purchase sale is just a click away.
This is so true. Hot tubs, and the ever-increasing peripheral items you can get for them, are certainly on the rise. Huge properties and mostly ignored 20×40′ pools are the way of the past. Smaller properties with heavy costs associated with them leave no room for pool ownership. Many previous pool owners who loved owning a pool in theory, but not in the wallet, are transitioning to hot tubs and swim spas as a space conscious alternative. Modular hot tubs, gazebos, outdoor kitchens etc. all can combine to create an extremely compelling backyard look, and function, within a minimal budget (at least by comparison to a swimming pool). Great article. In particular I can see swim spas being a much more popular item than they are now shortly in the future.
Great article. It is accurate I can see swim spas being a much more common item than they are now present in the eventuality. https://bluewaterspoolservices.com/