Create an ‘after’ sale coupon
After the hot tub is installed, the delivery crew can give the consumer a personal invitation to return to the store within 90 days to buy additional items at a reduced price. This should accompany the start-up kit or be handed to the owner after starting their hot tub. Another option for retailers is combining a business card along with a thank you note that congratulates the customer on their purchase and offers a personal invitation to receive a discount of a set percentage off of any accessory over $300. When using this sales technique, it is important the retailer accommodates for any discounts when pricing aftermarket items.
Host a customer appreciation night
Customers love any reason for a party; therefore, retailers should create a sales-themed event and send invitations to existing and prospective customers to attend. This event gives retailers the perfect opportunity to feature their modular hot tub accessories with discounts that are ‘one night only.’ For customer convenience, sale prices should be put on each of the featured items.
Retailers can set the mood in their showrooms by using string lights and/or flameless candles to keep the lights low while at the same keeping the atmosphere cheery. The hot tub bars, surrounds, and stools should also be dressed up with appetizers and drinks, as chances are the consumer has not seen some of these products in use.
This is also a great opportunity for retailers to provide guests with a small gift, perhaps a hot tub fragrance or a T-shirt—something to remind the customer that the retailer is their hot tub professional. By keeping a guestbook, retailers can easily follow up with attendees by sending a thank you card that includes an exclusive aftermarket offer.
This is so true. Hot tubs, and the ever-increasing peripheral items you can get for them, are certainly on the rise. Huge properties and mostly ignored 20×40′ pools are the way of the past. Smaller properties with heavy costs associated with them leave no room for pool ownership. Many previous pool owners who loved owning a pool in theory, but not in the wallet, are transitioning to hot tubs and swim spas as a space conscious alternative. Modular hot tubs, gazebos, outdoor kitchens etc. all can combine to create an extremely compelling backyard look, and function, within a minimal budget (at least by comparison to a swimming pool). Great article. In particular I can see swim spas being a much more popular item than they are now shortly in the future.
Great article. It is accurate I can see swim spas being a much more common item than they are now present in the eventuality. https://bluewaterspoolservices.com/