5. Stay ahead of the competition
Statistics shows only three per cent of websites are currently optimized to take full advantage of responsive design. This means pool and spa/hot tub businesses have a huge opportunity to gain a significant edge by jumping on this new trend.
6. Guaranteed return on investment (ROI)
All of these benefits have a common thread—they each yield maximum ROI. If a website is not responsive, there is a good chance a business could suffer as it will not be able to compete with rival websites that use this design. To grow a business it has to reach more people than the competition; therefore, a solid mobile strategy is important. A responsive website can help to make sure a company has a larger audience and increase the chances of conversion.
7. Customers will appreciate the sleek design
By redesigning a company website, customers will trust the business is doing best by them. Not only will they get a better user experience, they will have the convenience of viewing the site while on the go, which can lead to referrals.
Getting the website’s wheels in motion
Regardless if the website is being built or may have already launched, the goal is for visitors to interact with the company’s website, thus filling out contact information for a quote, purchasing products, or simply sharing information they find. In this case, the website needs to be easy to navigate and have a clear and effective call to action to convert traffic (i.e. turning visitors into paying customers).
To do this, start with the right action by considering what people should do when they visit the website. For instance, should they call? Sign up for a newsletter? Fill out a free quote form? Keep coming back for news and updates? Choose the most important action every visitor should do and make this the focus of the call to action. Cluttering the page with multiple requests could confuse visitors.
Do not limit the call to action to just the landing page, either. There is an opportunity to inspire action on every page. In effect, different requests can be made depending on the page, but again, make sure it is only one request per page. Repetition is an excellent way to reinforce a message and boost conversions.
Consider form and function
To build website traffic, an effective call to action can take the form of text or a graphic. Maybe it is a simple call-out with text including a phone number to call. Or, it can be an actual form for visitors to fill out and submit. Whichever method is used, make sure it is communicated clearly and the functionality makes it easy for visitors to complete. Most importantly, make sure it is the most visible, highly emphasized element on the page. Here are some tips:
- Make the call-out large enough to stand out, but keep it in proportion to the page;
- Incorporate colour to attract attention;
- Use a compelling design element that complements the website;
- Choose a font that is easy-to-read rather than something decorative; and
- Be consistent with the call to action on every page.
Keep it short and simple
An effective call to action should not be funny, gimmicky, or verbose. Get to the point quickly. To generate traffic to the website, start the call to action with a verb like ‘share’ or ‘get.’ This invites the visitor to pass on some good information or get some benefit for themselves. Consider including a time element, such as ‘now’ or ‘today’ to give a sense of urgency and/or show the site is current and up to date.
