Get social
Consumers are doing more than surfing the Internet to find particular products and services. Therefore, a pool and spa/hot tub business should be found in all of the places they might be looking—this means using social media such as Facebook, Twitter, and blogging.
Social media has changed the way people communicate and connect. The digital world has become a central place for businesses to grow, build their brand, and develop relationships. It provides an open channel for conversation and collaboration that can occur anytime, anywhere. Some examples include:
Currently, the appeal of Pinterest amongst Internet users is growing. For many, the purpose is to get and share new ideas, whether it is recipes, design, or fashion. And, when it comes to home improvement, it is a great platform for homeowners to gather information to start planning their project. In essence, users simply pin pictures to their personalized boards and their followers get insight into whatever they think is cool, important, or meaningful.
Imagine what this level of sharing can do for a business? While there is no tool to allow potential customers to buy products or services directly from the site, the marketing potential of a Pinterest business account is staggering. The company’s images (with links back to the original source) can get re-pinned on thousands of other users’ boards.
YouTube
The popularity of video content is obvious to anyone who uses the Internet. YouTube is at the centre of this revolution. With more than one billion unique monthly users, YouTube is the second-most popular search engine online, which happens to be owned by the most popular search engine—Google. With such an active user base, YouTube is a hot site for businesses looking to promote products and services. It is a great way to show products and services in action.
Blogs
A blog can help specialized pool and spa/hot tub businesses show why it is an expert in the field. The company and its staff may have knowledge the general public would love to know, so take the time to share it with them via a blog. Turn customer questions into blog posts and articles to promote the business website. Trade tricks of the trade and trends, or provide users with education on the services and products the company knows best.
