Now it is built, will they come?
As a business grows, so does the number of people visiting its website. Web analytics provides valuable insight into how a website can better offer visitors what they are truly looking for. It is important to know how users are getting to the site, what is leading them to convert (fill out a contact form or make a purchase, for example), and other specifics about how they interact with the site. Through programs such as Google Analytics and/or other tools, a business can improve its website’s ROI by knowing what is working and what is not.
Website analytics provides detailed insight regarding what is actually happening on the site through a variety of reporting capabilities, including:
- Full traffic metric tracking—knowing how many people are visiting the website, where they are coming from, how much time they spend on the site, and more.
- Goal tracking—how many people are filling out forms and where they are coming from.
- Custom reporting—most popular pages, pages people leave the most, keywords people are using to find the website, top geo-targeted locations, mobile usage, and more.
With these tools, a business can create a benchmark for how its website is performing prior to starting a search engine marketing campaign. Then, on an ongoing basis, the data can be measured and analyzed to help improve the results. With this up-to-date information, a business can ensure its website is running at its optimal level.
Do not wait much longer
Given the rising use of tablets and smartphones—and the fact users seem to prefer accessing the Internet on the go—responsive website design is poised to take off. If a business is ready to start edging out their competition, contact a professional web design company. They will have the expertise to use responsive design to engage visitors, conversions, and sales to benefit the business.
Aimee Duffy is the founder and owner of Aquarius Designs, a full-service website design and marketing company which she started in 2002. Her interactive media firm helps all business sizes with their online marketing needs—from website design to increased online visibility. Duffy graduated from The School of Visual Arts (SVA) in New York with a double major in graphic design and advertising. She can be reached via e-mail at aimee@aquariusdesignsinc.com.
