Watkins acquires Endless Pools

by jason_cramp | March 12, 2015 9:59 am

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Watkins Manufacturing Corporation, through its parent company Masco Corporation, is expanding its line of hot tub products into the aquatic fitness market with the recent acquisition of Endless Pools® Inc.

“Endless Pools is a perfect fit within our long-term strategic plan,” said Watkins Manufacturing president Steve Hammock. “The Endless Pools management team has done an outstanding job of innovating, developing differentiated solutions, and building and managing a leading consumer brand.”

The company’s product line includes counter-current swim machines and underwater treadmills, while its customer base comprises commercial enterprises, numerous colleges and universities, and consumers. As a result, this will open new channels of distribution and access to a new customer base for Watkins Manufacturing, which is based in Vista, Calif.

“Both organizations are certain to benefit from a shared vision of the important health and fitness benefits we want to promote and the consumer experience we want to provide,” added Endless Pools’ founder and president, James Murdock.

Watkins Manufacturing will maintain the Endless Pools brand and its current headquarters in Aston, Pa.

Source URL: https://www.poolspamarketing.com/trade/watkins-acquires-endless-pools/

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