WhiteWater signs licensing deal with NASCAR

by MODE, ignore | December 11, 2014 8:26 pm

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Visitors to WhiteWater supplied waterparks around the world could soon see the famous NASCAR® trademark on some of the company’s rides and attractions.

The Richmond, B.C.-based manufacturer and installer of waterpark attractions has signed a licensing agreement with NASCAR, a well-known sporting brand. The deal will allow WhiteWater and its waterpark clients to use the logo and marks on approved themed rides and products based on the NASCAR brand.

“This is the first branding deal of its kind in the waterpark industry and we’re super thrilled to have entered into an agreement with this high-profile American company,” said Geoff Chutter, WhiteWater founder and CEO. “Creating an experience around the NASCAR theme will certainly add to the experience for our guests.”

One of the first rides to bear the NASCAR logo will be the company’s multi-lane racing mat ride, currently being proposed to several parks.

“As one of the most thrilling and exciting sports in the world, we look forward to working with the premier waterpark company in the business to explore this unique integration with the NASCAR brand,” said NASCAR vice-president of licensing and consumer products, Blake Davidson. “We select our licensees very carefully, and WhiteWater, with its global reach and emphasis on innovation, proved to be a great fit for our company.”

Source URL: https://www.poolspamarketing.com/trade/whitewater-signs-licensing-deal-with-nascar/

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